Charli XCX's "Brat" Green: The Viral Color Trend Of Summer!

17 May, 2025

Is your wardrobe yearning for a jolt of electrifying energy? Charli XCX's audacious new album, brat, released on June 7, 2024, has unleashed a neon green tidal wave that's obliterating the muted pastels of spring and redefining the color zeitgeist.

The album cover, a masterclass in minimalist rebellion, features the word "brat" emblazoned in Charli's signature Arial font against a backdrop of unapologetic neon green. This striking visual has transcended the realm of music, infiltrating the worlds of fashion, design, and social media, leaving an indelible mark on contemporary aesthetics.

Category	Information
Color Name	Brat Green
Hex Code	#8ace00
RGB Value	(138, 206, 0)
CMYK Value	33% Cyan, 0% Magenta, 100% Yellow, 19.2% Black
Inspiration	Charli XCX's album "brat"
Palette	#8ace00, #000000, #ffffff, #e5ed23, #ba51b6
Reference Website	Example Color Palette Website

Delving into the technical specifications of this captivating hue, in the RGB color space, the hex code #8ace00 translates to 54.1% red, 80.8% green, and a complete absence of blue. Conversely, in the CMYK color space, it comprises 33% cyan, 0% magenta, 100% yellow, and 19.2% black, revealing the intricate balance of elements that contribute to its unique visual impact.

Another variation of this electrifying shade, #8acf01, has also gained traction, solidifying the trend sparked by Charli XCX's album launch on June 7, 2024. The color palette associated with "brat," curated by jeschum, extends beyond the central neon green (#8ace00) to encompass a spectrum of complementary shades, including #000000 (black), #ffffff (white), #e5ed23 (a muted yellow), and #ba51b6 (a vibrant magenta), creating a harmonious yet edgy aesthetic.

Brat green is more than just a color; it's an experience. It’s a lively, saturated green reminiscent of thriving landscapes and flourishing vegetation. Designers frequently employ it to convey a sense of dynamism and the raw beauty of the natural world. Its hex code, #8ace00, serves as the key to unlocking this vibrant visual, ensuring accurate reproduction across various platforms and mediums.

To accurately replicate the iconic green from Charli XCX's 'brat' album cover, the brat color code, specifically #8ace00, is your essential tool. This hexadecimal code guarantees that the desired shade is consistently rendered, capturing the essence of the album's visual identity.

Some fans have observed that the color options for the vinyl releases – red, green, and blue – might be a clever nod to PC Music, referencing the RGB monitors that are integral to the genre's visual landscape.

Here’s a brief list of other similar green colors that can be used as alternate colors:

Dark sea green: #8fbc8f | rgb(143,188,143)
Green yellow: #adff2f | rgb(173,255,47)
Lime: #00ff00 | rgb(0,255,0)

Several online tools facilitate the conversion between RGB and hex values. By inputting one color code, you can instantly obtain its equivalent in the other format. A successful conversion typically manifests as a change in the page's background color, along with the generation of CSS code snippets for immediate implementation.

The fervor for "brat" green ignited with the release of Charli XCX's latest album on June 7, 2024. The album cover, showcasing a bold neon green background—now recognized as the brat color code (#8ace00)—alongside Charli's signature Arial font, made an immediate and lasting impact.

Charli XCX, a true internet innovator, has found a natural home for "brat" green on social media platforms. The #brat hashtag currently boasts over 2.6 million posts on Instagram, the vast majority saturated in various shades of green.

Through her album 'brat,' Charli XCX has effectively launched a new aesthetic trend: the "brat" summer. This aesthetic is hallmarked by neon green hues, sporty sunglasses, baby tees, and a general embrace of "it girl" status, albeit with a subversive edge.

"Brat" green transcends mere aesthetics; it constructs an entire environment, a brand universe in its own right. The color delivers an electrifying jolt, much like an energy drink, stimulating the senses and demanding attention.

The RGB value for the color code #8ace00 is (138,206,0), with a red value of 138, a green value of 206, and a blue value of 0. The lightness value of 8ace00 is 0.40.

While "brat" green may be dominating this summer, the ever-revolving color wheel will inevitably usher in new trends. As industry expert Yeomans notes, "that's just the way the design industry works," suggesting that more labels will soon be adopting and adapting this electrifying hue.

For comparison, the hexadecimal RGB code for chlorophyll green is #4aff00, with a decimal value of rgb(74,255,0).

As another point of reference, in the RGB color space, the hex code #b4dd1e is composed of 70.6% red, 86.7% green, and 11.8% blue. In the CMYK color space, it comprises 18.6% cyan, 0% magenta, and 86.4% yellow, illustrating the diverse compositions of various green shades.

The designers behind the "brat" album cover meticulously evaluated approximately 500 different shades of green in their pursuit of the perfect hue. According to the designer, "it needed to be something that couldn’t really be associated with anything else," highlighting the intentionality behind the final color choice.

Earlier in 2024, before the release of “brat”, a similar “acid green” tone was already present in the Fall/Winter collections of different brands: Burberry and Fendi are showing their respect to the outdoor with the earth tones and mud colors; Sabato de Sarno’s second Gucci’s collection presents similar green tones, implying its rise.

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